NorthPoint Domain

Strengthen Your Referral Network

Tools and expertise to help your organization grow

Healthcare communication and marketing occurs increasingly through the Internet. Your organization's web presence and the tools it provides are ideal ways to help you connect with your referral community.

Provide Resources for Your Referrers
If your site doesn’t have a separate section dedicated to referrers, it should. Many organizations have sections clearly intended for referring colleagues, under headings such as “For Physicians,” “For MDs,” or “For Professionals.” Include an overall message geared to the referral community about your services, as well as information such as research and clinical trials, fellowship programs, recent presentations, continuing medical education (CME) events, physician profiles, and a patient referral form. Make sure you attract traffic to the areas of your site that you want to promote by regularly freshening content and developing incoming links from relevant sites.

Reach Referrers with NorthPoint Domain Tools
You can also use NorthPoint Domain’s tools, the Practice Marketing Center (PMC) and Secure Messaging Center (SMC), to actively reach out to referrers.

  • PMC. Use the PMC to easily create and send branded messages to targeted audiences about topics such as CME events, new technology, or research, including both text and images. With PMC, it is easy to collect and save separate email groups.
  • SMC. SMC is a HIPAA-compliant portal that enables 24/7 communication, which allows providers to send you referrals electronically through a secure portal. This convenient tool eliminates the need to fax, and allows for flexible tracking and routing of all messages.

    • Call your Member Services Advisor at 1-800-603-1420 to discuss designing a strategy for your organization to reach out to your referral community. Learn to incorporate the best practices that we have fine-tuned through the years.